http://blog.tealium.com/web-analytics/multi-touch-attribution Blog dedicated to tag management, universal tag and best practice tagging Wed, 08 Feb 2012 06:15:05 +0000 hourly 1 http://wordpress.org/?v=3.3 http://blog.tealium.com/web-analytics/multi-touch-attribution#comment-385 budoushi Fri, 11 Mar 2011 07:58:53 +0000 http://www.tealium.com/blog/?p=300#comment-385 First, we recommend that you investigate if you even have a multi-touch attribution problem. How? Let’s take another look at our example scenario. Two metrics within your analytics solution can give insight into this. They include time to purchase and number of visits prior to purchase (or conversion). First, we recommend that you investigate if you even have a multi-touch attribution problem. How? Let’s take another look at our example scenario. Two metrics within your analytics solution can give insight into this. They include time to purchase and number of visits prior to purchase (or conversion).

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