Market with Precision
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Tealium’s leading customer data platform enables more than 600 organizations worldwide to build a unified customer view in real time – across all customer touchpoints – and create more meaningful, relevant omnichannel customer experiences.
Whitepaper: Future-Proof Your Marketing Technology
With today’s chaotic marketing tech landscape, the key to planning for an uncertain future is flexibility. This detailed guide outlines the critical components of both a future-proof system and flexible-first organization.
Gartner: Mastering Data and Analytics – ‘Table Stakes’ for Digital Business
This recent Gartner report examines the need for data and analytics to be seen as a core capability for digital business – urging CDOs and CAOs to move past the old mindset of siloed data and business applications.
How Dirty is your Data? Strategic Plan: The Customer Trust and Privacy Playbook
According to Forrester, marketers’ treatment of customer data has become too liberal, resulting in consumers and legislators calling for massive changes to organizations’ data-collecting rights. Thus, organizations are in need of data governance policies to ensure compliance with the principles of personal identity management.