Tealium’s leading customer data platform enables more than 600 organizations worldwide to build a unified customer view in real time – across all customer touchpoints – and create more meaningful, relevant omnichannel customer experiences.
With today’s chaotic marketing tech landscape, the key to planning for an uncertain future is flexibility. This detailed guide outlines the critical components of both a future-proof system and flexible-first organization.
This recent Gartner report examines the need for data and analytics to be seen as a core capability for digital business – urging CDOs and CAOs to move past the old mindset of siloed data and business applications.
According to Forrester, marketers’ treatment of customer data has become too liberal, resulting in consumers and legislators calling for massive changes to organizations’ data-collecting rights. Thus, organizations are in need of data governance policies to ensure compliance with the principles of personal identity management.