As a new class of application that is evolving quickly, tag management systems (TMS) are enabling digital marketers to deploy and manage their mission-critical online marketing solutions without ongoing IT assistance. There has been explosive growth in the industry this year, with several existing vendors getting funding, including Tealium, and new products launching in the market. However, the quick industry growth has resulted in confusion about tag management’s capabilities and benefits. Below are five common myths about tag management systems, and the facts behind them: Read the rest of this entry »

Editor’s Note: This is part of an ongoing interview series with many of the 350+ major solution vendors that are integrated into the Tealium tag management platform on a turnkey basis. This week, we interview Ben Plomion, VP of Marketing at Chango, which provides an advanced search retargeting platform for advertisers. Learn more about Tealium’s turnkey vendor integrations across multiple categories.  Read the rest of this entry »

We are often asked “Is tag management applicable to mobile applications?” The short answer is “Yes.” Now let me explain why.

Mobile and the Web are the Same, but Mobile More So!

Native mobile applications contain a superset of the problems faced in managing tags on the web. The issues that are similar are more acute because of the mobile environment and there are additional issues to solve. Read the rest of this entry »

Editor’s Note: The following is an interview with Clint Ivy, senior director of education at Tealium, the leader in enterprise tag management. Clint, formerly from FOX Audience Network and Disney Internet Media Group, will be leading Tag Management University (TMU), the industry’s first formalized training program, on how to use tag management to increase digital marketing efficiency and results. TMU will debut at Digital Velocity conference, scheduled for Jan. 23-25, 2013, at the Hard Rock Hotel San Diego. Please visit www.digitalvelocityconference.com to register.  Read the rest of this entry »

Editor’s Note: The following is an interview with Bill Gassman, research director at Gartner, the world’s leading information technology research and advisory company. Bill directs the digital marketing programs, focusing on program management and analytics-driven optimization. With over 35 years of IT industry experience, Bill has seen the growing need for digital marketing velocity, and the ways tag management can help this process.  Read the rest of this entry »

With new tag management solutions (TMS) coming to market, it can become difficult to determine which TMS is the best fit for your organization. A proof of concept (POC) is one way to understand if a solution has the right features, functionality and approach to best serve your needs. A POC gives you the opportunity to see the product working within your environment, and to learn how you would be able to use the solution to achieve your goals. If you feel that a POC is necessary for your tag management vendor choice, below are five factors to consider: Read the rest of this entry »

Google today announced the launch of Google Tag Manager, which marks Google’s entry into the tag management field. The new tool will help manage Google-related online marketing products, such as Google Analytics. Here’s what some experts in tag management and digital marketing think about the new launch. Read the rest of this entry »

This week, Tealium announced the digital marketing industry’s premiere tag management user conference, Digital Velocity. The event is scheduled for Jan. 23-25, 2013 in beautiful San Diego, CA. From top-tier speakers to hands on training, Digital Velocity will provide valuable resources and education on how to use tag management to increase the speed and effectiveness of any digital marketing campaign. Need more reasons to attend? Here are 10: Read the rest of this entry »

Online media publishers are turning to tag management systems (TMS) to better handle the challenges they face with managing multiple vendor tags (JavaScript snippets) across their high-volume, content-rich networks. Media clients such as The Sun (UK), The Wall Street Journal, NHL and others are turning to Tealium to take control of their web site tags, and increase the velocity of their digital marketing. So what are some factors that media sites need to consider when choosing a tag management vendor? Here are five: Read the rest of this entry »

When it comes to the business of websites, every second counts. According to a study by the Aberdeen Group, a one-second delay in page load results in a 7 percent decrease in conversions. Many factors contribute to a slower site speed, but one of the main issues websites are facing today is the growing size of web pages. In fact, GigaOm recently lamented the growing epidemic of page bloat, noting that the average web page is now more than 1 MB in size. What’s behind this bloat? One reason is the increasing number of third-party vendor tags (JavaScript snippets) and poor tag placements that weigh down the page and equate to slower response times. Over the years, Tealium has pioneered best practices in tagging techniques to minimize the impact of tags on site performance. Read the rest of this entry »