Tealium's Universal Data Hub

A single approach to connecting data across teams, vendors, and touchpoints in real time.

For Marketing

Get your data in order and overcome technical roadblocks

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For Developers

Focus on building and less on implementing

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How universal data fuels your entire customer strategy

For Privacy

Protect your business and your data

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For BI / Data

Get the full picture with a
unified data set

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Teams work in silos

Silos create data fragmentation and limit your ability to engage your customers
Marketing

Email_Address
Cookie
Page_Name
Channel
Campaign_ID
Domain
Order_ID
Visitor_ID
Device_Type
Lead_Source
Geo_Location
Event_Type
Time_Stamp
Purchase_History
Cart_Abandoner
App_ID
Browser

Email_Address
Cookie
Page_Name
Channel
Campaign_ID
Domain
Order_ID
Visitor_ID
Device_Type
Lead_Source
Geo_Location
Event_Type
Time_Stamp
Purchase_History
Cart_Abandoner
App_ID
Browser

Email_Address
Cookie
Page_Name
Channel
Campaign_ID
Domain
Order_ID
Visitor_ID
Device_Type
Lead_Source
Geo_Location
Event_Type
Time_Stamp
Purchase_History
Cart_Abandoner
App_ID
Browser

Customer Experience

Engagement
Customer Satisfaction
NPS Score
Loyatly
Retention
Churn
Add-On Revenue
Surveys
In-Store Experience
Mobile Experience
Web Experience
Service Review
Reviews
Ratings
Market Research
Customer Behavior
Preferences
Transaction History

Engagement
Customer Satisfaction
NPS Score
Loyatly
Retention
Churn
Add-On Revenue
Surveys
In-Store Experience
Mobile Experience
Web Experience
Service Review
Reviews
Ratings
Market Research
Customer Behavior
Preferences
Transaction History

Engagement
Customer Satisfaction
NPS Score
Loyatly
Retention
Churn
Add-On Revenue
Surveys
In-Store Experience
Mobile Experience
Web Experience
Service Review
Reviews
Ratings
Market Research
Customer Behavior
Preferences
Transaction History

Business Intelligence

Transaction History
Customer Profiles
Demographic Data
Behavioral Data
Data Supply Chain
SQL
Unstructured Data
Semi-Structure Data

Transaction History
Customer Profiles
Demographic Data
Behavioral Data
Data Supply Chain
SQL
Unstructured Data
Semi-Structure Data

Transaction History
Customer Profiles
Demographic Data
Behavioral Data
Data Supply Chain
SQL
Unstructured Data
Semi-Structure Data

Developers

function report(element, event){var t = element.form.textarea;var name = element.name;if ((element.type == "select-one") || (element.type == "select-multiple")){value = " ";for(var i = 0; i < element.options.length; i++)if (element.options[i].selected)value += element.options[i].value + " ";}else if (element.type == "textarea") value = "...";else value = element.value;var msg = event + ": " + name + ' (' + value + ')\n';t.value = t.value + msg;}

function report(element, event){var t = element.form.textarea;var name = element.name;if ((element.type == "select-one") || (element.type == "select-multiple")){value = " ";for(var i = 0; i < element.options.length; i++)if (element.options[i].selected)value += element.options[i].value + " ";}else if (element.type == "textarea") value = "...";else value = element.value;var msg = event + ": " + name + ' (' + value + ')\n';t.value = t.value + msg;}

function report(element, event){var t = element.form.textarea;var name = element.name;if ((element.type == "select-one") || (element.type == "select-multiple")){value = " ";for(var i = 0; i < element.options.length; i++)if (element.options[i].selected)value += element.options[i].value + " ";}else if (element.type == "textarea") value = "...";else value = element.value;var msg = event + ": " + name + ' (' + value + ')\n';t.value = t.value + msg;}

Privacy & Data Security

Account_Name
Device_ID
Location_Data
Driver's_License
Country
Opt-In
Do_Not_Track
IP_Address
Device_Type
Cookies
Explicit_Consent

Account_Name
Device_ID
Location_Data
Driver's_License
Country
Opt-In
Do_Not_Track
IP_Address
Device_Type
Cookies
Explicit_Consent

Account_Name
Device_ID
Location_Data
Driver's_License
Country
Opt-In
Do_Not_Track
IP_Address
Device_Type
Cookies
Explicit_Consent

Universal Data Hub

Unite your tools and teams with universally-accessible, real-time customer data
Marketing Developers Business Intelligence Privacy & Compliance Customer Experience
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Integrate everything

One hub for every data source and touchpoint

Data Sources

Native Mobile
Android, iOS
Web & CMS Plugins
JavaScript, Wordpress
Developer Tools
Java, Python, RESTful
Connected Devices
Apple TV, Roku
Input Connectors
CRM, offline data

Enrichments

Apply Rules
Transform Data
Calculate Values
Build & Stitch Profiles
Define Audiences
Trigger Actions

Integrations

Analytics
Big Data
CRM
Display Ad
Email
Personalization
Social

Your entire stack connected

Connect all of your customer data sources with over 1,000 pre-built integrations

 

Explore all of our integrations and build your own marketing stack.

 

How others unify data

Watch how other brands are taking universal action with connected customer data

 

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Video

Beyond the Technology: Optimizing your Organization for Success - Toys R Us

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Video

Opening Doors for your Business with Marketing Flexibility - Tripping.com

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Video

Cleaning House: From Dirty Data to Clear - Hewlett Packard Enterprise

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