When it comes to making important buying decisions, people often rely on the recommendations of their trusted network. With the rise of social media, access to this type of information has become incredibly amplified. Not only can we see what our friends and family are buying through different social outlets and review platforms, but we can also lean on the experience of liked-minded strangers – the so-called “wisdom of the crowds.”

Read the rest of this entry »

We’re happy to announce that on July 15, Tealium will debut as one of the featured vendors within ExactTarget’s new HubExchange, an interactive marketplace that enables ExactTarget users to better integrate their mission-critical digital marketing solutions. Tealium is proud to be the only tag management vendor included in the initial launch. Read the rest of this entry »

Let’s face it, technology isn’t perfect. After all, behind the million lines of code, server racks and bright monitors, are people – issues can and will arise. Luckily, having a tag management solution (TMS) in place can mean the difference between a catastrophic website outage and business continuity. Today, digital marketing solutions are critical to the success of most businesses in acquiring, converting and retaining customers. Furthermore, without properly functioning marketing tags (also known as tracking pixels / beacons or JavaScript snippets), your marketing solutions wouldn’t even be able to operate. Making sure that these solutions don’t impact the online customer experience, or worse, revenue generation, is more important than ever. Read the rest of this entry »

Today I am extremely excited to announce the launch of the Tealium Learning Community.

Available to Tealium clients and partners, the TLC (pun intended) is the place to find the help, documentation and other educational resources users need to be successful with Tealium’s service. You can find out about new features, learn to navigate the Tealium management console, and get help with any questions you might have on how to maximize your use of Tealium iQ. Because we want Tealium to be the place where digital marketers go to be successful, we believe that a social / community approach to knowledge sharing is the best solution. The Tealium Learning Community is that solution.

Read the rest of this entry »

Digital Velocity Europe is just two months away and we are delighted to announce that telecommunications giant Vodafone has been added to the list of speakers for the event on June the 20th.  Jeroen Jaspar, online product manager for Vodafone, and Adversitement’s Koen Penders will be demonstrating how Vodafone Germany successfully implemented Tealium iQ and used it to boost the effectiveness of their digital marketing. Vodafone’s presentation at Tealium’s inaugural European user conference will also detail best practices and the role tag management plays in their online strategy.

Read the rest of this entry »

Editor’s Note: This is part of an ongoing interview series with digital marketing leaders, including many of the 450+ major solution vendors that are integrated into the Tealium tag management platform on a turnkey basis. This week we interviewed digital marketing veteran Robert Seolas, co-founder at ObservePoint, a leader in web tag auditing that provides quality assurance tools for improving the quality and reliability of web analytics data, and enables companies to be confident in their data-driven decisions.

Read the rest of this entry »

Where are your web site visitors going? If you’re an e-commerce marketer, answering that question and increasing conversions are always top priorities. There are plenty of different variables that affect customer conversions, but below are three common reasons why your visitors could be fleeing your site:

1. They don’t want to wait. Akamai revealed that 47 percent of consumers expect an e-commerce page to load in 2 seconds or less – which means your site better be up to par, or off to a competitor’s site they go.
2. Your marketing campaigns aren’t effective.
3. You need a better measurement strategy.

Tag Management Systems (TMS) have been increasingly adopted by e-commerce marketers to maximize their online effectiveness and improve the performance of their website. As digital marketers increase the number of marketing vendors they use, deploying and managing tags becomes a challenge, often resulting in page bloat and ultimately hinders page performance. TMS enhances site performance and efficiency, gives marketers better control of their online vendors and digital data, and allows them to manage their digital marketing tools easier than ever.

Read the rest of this entry »

As e-commerce technology continues to evolve, digital marketers are increasingly turning to tag management for a seamless way to manage their third-party vendors, and maximize online marketing effectiveness.

Managing vendor tags has become one of the biggest challenges in digital marketing today because it is so costly and time-consuming. Marketers are often at the mercy of IT to launch new campaigns or make changes to existing ones, ultimately hindering workflow agility and sapping valuable resources. Have you tried to launch a new vendor and were told that it wasn’t “priority” or missed deadlines because of your dev cycle? Read on.

Read the rest of this entry »

Jim Sterne, founder of the Digital Analytics Association (DAA) and eMetrics Summit, was the keynote speaker at Digital Velocity. In his presentation, “Nimble Digital Marketing Master,” Jim shared his thoughts on why a digital marketer’s job is (almost) impossible. Jim spent a few minutes with Erik Bratt, VP of Marketing at Tealium, to define “big data” and how tag management helps solve the big data problem.

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Andrew spent a few minutes with us to define “convergence analytics” — his new initiative with fellow web analytics pioneer Rand Schulman — and to expand on the benefits of tag management. To keep up with Andrew and other hot topics in the analytics space, visit Andrew’s blog Measure for Measure.